Need data?

For those of you that are constantly looking for new data sources to enhance your sales and marketing analytic projects, check out the latest from Google. A search engine specific to data sources!

https://toolbox.google.com/datasetsearch

The tool searches for publicly available data sources on any topic that you can imagine.

• Consumer demographics

• Economic stats

• Retail locations

• Health, nutrition and population metrics

• Climate and weather

• Holidays

Simply enter your search term and Google will return links and a description of the available data sources. Most sources are available as Microsoft Excel zip files or flat file CSVs.

Here is an example that I used while looking up holidays for a sales forecasting and demand planning project I was working on.

WholeStory: Example of Goolge's Data Search Engine

You will find the various data sources in the first column. When you click on any data source, a more detailed description (with links to the data) can be found in the second column.

Hope this helps!

---

WholeStory helps Sales and Marketing teams leverage data and analytics to make better decisions. We deliver practical solutions that harmonize data, execute advanced analytics, and maintain performance dashboards and reporting systems. For more information, please reach out to us @ (203) 800-4151 or email: info@wholestory.io