DEscriptive & Diagnostic
What Happened and Why?
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The first chapter of your insights story is focused on the automation of insights that help your team identify key events and trends quickly, with little effort on their part, and learning why they happened.
Predictive
What would happen if...?
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Just understanding what happened is no longer good enough. Your team needs to identify the causal drivers so that you can guide resources to the appropriate issues and quickly plan for multiple scenarios.
Perscriptive
How can we make...happen?
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Budget optimization, optimal media weights, consumer segment prioritization,
sales force resource recommendations....these are all samples of business decisions that can benefit from simulations and optimizations based on analytic outcomes.
ANALYTICS
10 Years ago, Excel/SPSS/SAS, and a team of dedicated statisticians were required to successfully analyze your data. Today, descriptive, diagnostic, predictive, and prescriptive capabilities can be weaved into a workflow that delivers the right insights, to the right people, at the right time. Whether you have a team of Data Scientists and Business Analysts or you are the team, WholeStory can craft a process that ensures your team focuses on higher value deliverables with an unsurpassed scale.